There are a variety of things that set a medical spa apart from traditional day spas, number one being a licensed healthcare professional overseeing every medical procedure. From pain-free laser hair removal to micro-needling skin care practices, medical spas like Pure Vanity have perfected the perfect combination of health and wellness.
Not only are patients pampered with traditional spa services, but they also receive the long-lasting medical benefits of the procedures offered at a medical spa. Because of that, consumers are seeing the difference and shelling out the extra dollars for a superior product. That’s exactly why now is the perfect time to consider investing in a Pure Vanity franchise.
As consumers become more aware of the health benefits of medical spa treatments, and the long-term effects they can offer, it has lead to one of the largest growth spurts in the history of these facilities. In fact the medical spa industry was a $1.9 billion industry in 2013. This year alone, sales are expected to exceed $3.6 billion and continue to grow at around 18 percent each year.
Part of that growth is based on the customers who are visiting medical spas. Nearly 75 percent of the clientele is comprised of women, and on average those women range from around 50-years-old to 65-years-old. That demographic is directly correlated to the Baby Boomer generation who have yet to retire, still lead active lives and want to look good doing it. But, they’re not alone. As Generation X and Y groups continue to age and embrace non-surgical anti-aging procedures, they are beginning to see the benefits of the medical spa as well.
Men have also started to embrace medical spa treatments like facials and laser hair removal as the stigma around the manliness of visiting a spa rightly disappears. Plus, advancements in new industry technology is allowing people to access non-invasive, and cost effective beauty methods to address their needs.
So, if you want to get in on this nearly $4 billion industry, now’s the time to do so. Give us a call today and we’ll let you know where to get started!