The American spa industry delivers a range of services that help people look and feel their best. In addition to massages, industry proprietors offers many nail, hair and skin treatments. Recent statistics show this sector keeps growing and evolving as the economy improves and the public takes a greater interest in physical wellness.
The Latest Numbers
Spa revenues steadily increased between 2010 and 2015. Employment in this industry went up nearly 3 percent in 2014 and reached 360,000 workers a year later. Total customer visits grew significantly in 2015 as well. Meanwhile, about seven out of 10 travel agencies experienced substantial growth in wellness-related tourism. Hotel spa profits surged almost 11 percent during 2014, according to Lodging Magazine.
Spa Service Trends
Mud, dry salt and sand treatments continued to gain popularity in late 2015 and early 2016. Increasing numbers of people benefit from using multiple facial masks at the same time. More and more Americans also favor natural, eco-friendly skin products. Other popular options include custom anti-aging treatments and therapies that relieve stress.
Most predictions call for this industry to experience ongoing prosperity in 2016 and 2017. Statista forecasts that the wellness travel sector will grow to $680 billion within a year. Baby boomers are expected to use spas in greater numbers during the next five years, according to IBISWorld. Likewise, the director of PKF Consulting’s wellness division predicts visitor counts will reach record highs at hotel spas.
These statistics and forecasts signify a promising future for the industry. An increasing demand for anti-aging services suggests that skincare treatments will achieve even greater popularity. Many practitioners have maximized revenues by joining successful spa chains. These businesses help franchisees keep up with the latest trends. They also purchase high-profile advertising that attracts new customers to all franchise locations.